Marketing performance falls under the umbrella question, “Why?”. Why was the audience engaged so much this month? Why did we see a decrease in lead generation? Why did organic traffic increase month-over-month?

I firmly believe in the power of data and the story it tells. That’s why every month or bi-weekly, I review and analyze marketing performance to ensure marketing is delivering quality results.

Staying informed and maintaining alignment is crucial in a vendor-business relationship. After reviewing and analyzing marketing performance, we will review what the data tells us and adapt accordingly. Maintaining knowledge of how marketing is performing helps create a better understanding of the necessary steps to maintain consistent success.